Last updated: October 4, 2025

Privacy Policy

Your privacy matters. Here's everything about how we collect, use, and protect your data — in plain English.

Privacy Overview

Headcount is built for youth sports coaches and parents. We collect minimal information, protect it carefully, and never sell your data.

Simple promise: We only collect what we need to send RSVP texts. Nothing more.

2 fields
Name + Phone only
Encrypted
In transit & at rest
$0 sold
We don't sell data

What We Collect

When you create a team:

  • Your email address

    So we can send you login links and important updates about your team

  • Team details

    Team name, practice schedule, location (optional)

When you add players:

  • Parent/guardian name

    First name or full name — whatever you want to call them

  • Parent's phone number

    To send RSVP texts and reminders

  • Player's first name (optional)

    Helps you identify who's who in your dashboard

That's it. We don't ask for birthdates, addresses, payment info (it's free!), social media, or anything else. Just the basics to run your team.

How We Use Your Data

We use your information for exactly one purpose: to help you manage your team's attendance.

Sending RSVP texts

We send text messages to parents before practice asking them to reply IN or OUT. If they don't respond, we send one gentle reminder.

Showing your dashboard

We display parent responses in your dashboard so you can see who's coming in real-time.

Sending you email updates

We'll email you login links, important product updates, or if there's an issue with your account. You can unsubscribe from product emails anytime.

What we DON'T do:

  • • Sell your data to advertisers or third parties
  • • Send marketing texts to parents
  • • Share parent phone numbers with anyone
  • • Track your location or browsing history
  • • Use your data to train AI models

How We Keep Data Safe

Security isn't optional. Here's how we protect your team's information:

Encryption everywhere

All data is encrypted in transit (HTTPS/TLS) and at rest in our database.

Secure cloud hosting

Hosted on Firebase (Google Cloud) with enterprise-grade security and daily backups.

Access controls

Only you can see your team's data. No public profiles or searchable directories.

SMS security

We use Twilio (industry-standard) for texts. Phone numbers are never exposed publicly.

Parent Rights & Control

Parents have full control over their information and how they receive messages.

Opt-out anytime

Parents can reply STOP to any text message and they'll be automatically removed from future messages. No questions asked.

Coaches can remove data

If a parent asks, you can instantly delete their information from your team. It's gone permanently.

Limited messages

Parents receive exactly 1 RSVP text per practice + 1 optional reminder if they forget to reply. That's it.

How Long We Keep Data

Active teams

We keep your team data as long as your team is active. You need it to run practices!

Deleted teams

When you delete a team, all parent data is permanently deleted within 30 days. We keep basic logs (like "Team deleted on [date]") for security, but all personal information is gone.

If you want immediate deletion, email us at privacy@headcount.app and we'll handle it within 24 hours.

Inactive accounts

If you don't use Headcount for 2 years, we'll email you asking if you want to keep your account. If we don't hear back after 30 days, we'll delete your data.

Cookies & Tracking

We use minimal tracking — just what's needed to keep you logged in and improve the product.

Essential cookies

We use cookies to keep you logged in and remember your preferences. These are required for the app to work.

Analytics (optional)

We use privacy-friendly analytics (PostHog) to understand how coaches use the app — like which features are helpful. This helps us build a better product. No personal data is shared with third parties.

No ad tracking: We don't use Google Analytics, Facebook Pixel, or any advertising cookies. Ever.

Changes to This Policy

If we make changes to this privacy policy, we'll email you at least 30 days before they take effect. We'll never reduce your privacy rights without giving you a chance to delete your data first.

Last updated: October 4, 2025

Questions? Contact Us

Have questions about your privacy or data? We're here to help.

Get in touch:

We typically respond within 24 hours (usually much faster).